Global betting company 1xBet has entered into an exclusive partnership agreement with international men’s tennis tournaments under the auspices of the ATP Challenger Tour.

The agreement covers 36 tournaments across Europe, Asia, North and South America, including events in Brazil, Chile, Ecuador, Peru, USA, Italy and France.

As part of the partnership, 1xBet will receive the right to use the ATP Challenger Tour championships’ logo in its marketing campaigns, while the bookmaker’s branding will appear as a sticker on tournament courts. This collaboration grants 1xBet the status of Official Betting Partner of each tennis tournament – further strengthening the company’s position as a global leader in sports sponsorship.

“Obtaining the status of an official partner of 36 ATP Challenger Tour tennis tournaments is another milestone in 1xBet history. This agreement is a strategically important step that opens up new opportunities to showcase our brand on a global stage,” said the 1xBet representative.

“We are proud to partner with 1xBet, whose reputation and contribution to the sport perfectly align with our mission to organize tennis tournaments of the highest level,” said a representative of the ATP Challenger Tour.