Betfred named headline sponsor for DAZN’s Eubank Jr vs Benn fight

Marketing

Betfred have climbed into the boxing ring once again, teaming up with DAZN, the world’s leading sports entertainment platform and the global home of boxing, to serve as headline sponsor for “The Ring: Unfinished Business Eubank Jr v Benn 2”.

The hotly-anticipated rematch between Chris Eubank Jr and Conor Benn will stream exclusively on DAZN on November 15. The fight is the latest chapter in Betfred’s long history with the sport of boxing.

All eyes will be on Tottenham Hotspur Stadium when Chris Eubank Jr and Conor Benn face off for a second time. Their first fight delivered exhilarating action at the same venue back in April. Eubank retained his IBO middleweight championship via unanimous decision. But just like their famous fathers, Chris Eubank Sr and Nigel Benn, the rivalry will see a sequel.

In collaboration with DAZN, Betfred’s sponsorship aims to grow engagement and deliver unforgettable fan experiences for this blockbuster event. Betfred owner Fred Done is a man who has been involved with several of boxing’s big nights and he is understandably proud to see Betfred play a prominent role on November 15.

“We are proud to continue our long-standing association with British boxing through this partnership with DAZN. The Eubank Jr v Benn rematch is one of the most anticipated events of the year, and we’re delighted to play a part in bringing it to fans around the world. At Betfred, we have a deep-rooted passion for sport, and this collaboration reinforces our commitment to supporting the biggest and best moments in boxing.”

The partnership includes prominent Betfred branding on all four corners of the ring on fight night, broadcast sponsorship, and Face Off sponsorship across DAZN, YouTube, and social media. Betfred will also sponsor the Fight Night Predictions series, featuring insights from DAZN talent, promoters, and boxing insiders, as well as the Fight Week Wrap on DAZN and YouTube. Additionally, Betfred will amplify its sponsorship activations in-store, ensuring maximum reach and impact across multiple touchpoints.

DAZN continue their comprehensive coverage of boxing with this latest huge bout. The streamer has become synonymous with the sport over the past few years and this collaboration with Betfred will play a huge part in one of 2025’s biggest fights.

DAZN Group CEO opened up on what this means for the company and Betfred ahead of this sensational sequel.

“We’re delighted to collaborate with Betfred for their headline sponsorship of “The Ring: Unfinished Business Eubank Jr v Benn 2”, one of the most anticipated fights of the year, available exclusively on DAZN. Betfred and DAZN’s collaboration on this landmark event reflects our shared commitment to innovation and fan engagement, delivering unique branded experiences to boxing fans globally across DAZN’s platform and beyond. The domination of the mat will ensure the visibility extends far beyond the event itself.”

Eubank Jr vs Benn II is going to provide unmissable action for fight fans the world over. This collaboration between Betfred and DAZN will help deliver incredible experiences in the build-up and on the night. Eubank and Benn might be rivals, but Betfred and DAZN are perfect partners. 

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