Allwyn ‘Big Thank You’ returns alongside Scratchcard campaign and festive draws
National Lottery operator Allwyn has confirmed the return of its popular ‘Big Thank You’ giveaway, following its summer debut.
Running from 1–14 December, the promotion will reward 40 independent retailers with a choice of seven prizes, including a Eurostar city break, a Michelin Star culinary experience, and cricket hospitality.
The festive draw line-up includes a £15 million Lotto ‘Must Be Won’ draw on Christmas Eve, supported by a nationwide advertising campaign across TV, press, online, and digital billboards from 18 December. Retailers could see Lotto sales increase by up to 178% for the draw.
Alison Acquaye-Acford, diirector of commercial partnerships and retail sales at Allwyn, said: “Retailers are central to our festive plans, with exclusive Scratchcards and three major event draws creating a huge opportunity to boost sales and spread some cheer. We’re urging them to make the most of POS, talk to customers about the draws, and join the fun of our Scratchcard-igans campaign.