ESPN BET has officially rebranded to the theScore Bet the change in branding from ESPN BET to theScore Bet has taken place across all U.S. jurisdictions where PENN operates online.

Additional details will be shared directly to account holders and no action will be needed players, as accounts will seamlessly transition over to theScore Bet.

ESPN BET will shift to a sports betting content-focused brand with dedicated social and digital channels.

Under the original agreement, ESPN provided Penn with its name and trademark, as well as media and marketing services in exchange for $150 million a year in cash payments and warrants to purchase Penn common stock. (It was the same deal that sold Barstool Sports back to Dave Portnoy.)

The deal, first struck in August 2023, had a 10-year term. It included a clause that would allow either party to terminate after year three “if specific market share performance thresholds were not met.” We didn’t quite make it through year three.