PENN Entertainment has announced today that it has completed the rebrand of its online sports betting (OSB) platform to theScore Bet and has successfully launched its OSB product in Missouri.

Existing customers were able to access the rebranded app this morning using their log in credentials after a seamless overnight transition. All account settings, open wagers, and responsible gaming tools remain the same.

Now live in 21 U.S. jurisdictions, theScore Bet is a cutting-edge online sports betting app that features a comprehensive menu of wagering options, a suite of innovative features, fast load times and seamless navigation. theScore Bet is also natively integrated with theScore, a leading sports media app that offers real-time updates and alerts, stats and scores, and personalized content feeds. When paired together, theScore and theScore Bet provide a deeply connected media and betting experience.

“We’re pleased to introduce theScore Bet to millions of fans across the U.S, and welcome new customers in Missouri,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment. “We look forward to creating the same fan connection with theScore Bet brand in the U.S. as we’ve done in Ontario and delivering players more of what they want – rewards, offers, and creative promotions.”

PENN’s online casino offering, Hollywood Casino, remains accessible within theScore Bet in Michigan, New Jersey, Pennsylvania and West Virginia, in addition to being available as a standalone app in those states.

PENN operates three retail properties in Missouri: Hollywood Casino & Hotel St. Louis, River City Casino Hotel in St. Louis, and Argosy Casino Hotel in Riverside. All three of the locations are set to open on-property retail sportsbooks today in conjunction with the launch of Missouri’s sports betting market.