Boutique games studio Playbook Fusion has partnered with BetComply to bring an entirely new genre of betting to regulated markets for the very first time.

The partnership has already seen Playbook Football™, a real money virtual football management betting game, go live in the UK with brands including Ladbrokes and LiveScore Bet under a UKGC licence and eCogra certification.

The product has also recently launched in Brazil with Superbet, the Netherlands with Bingoal and Nigeria with LiveScore Bet.

The unique nature of the product meant that Playbook Fusion turned to BetComply for a deeper level of compliance understanding than is usually required by a standard slots studio or sportsbook platform.

BetComply will continue to support Playbook Fusion in the rollout of Playbook Football™ and future products to other regulated jurisdictions.

Steve Rogers, founder and CEO of Playbook Fusion, said: “Working with BetComply has been a smooth and productive experience. Their team quickly understood our business goals and provided clear, actionable guidance throughout the process. They combine deep regulatory insight with a practical mindset, which has been especially valuable as we continue to roll out our products into new markets. It’s been great having them as a steady partner along the way.”

Mike de Graaff, Chief Compliance Officer at BetComply, said: “We’re firm believers that good regulation doesn’t need to stunt product innovation. By engaging early and taking compliance seriously, Playbook Fusion has shown how completely new products can move quickly and successfully through regulatory processes. We’re proud to support their expansion, and we’re looking forward to helping them bring the game to more regulated markets worldwide.”