TaDa’s reputation for innovation in LatAm has been further enhanced with its first celebrity branded slot, Fortune Yuri 500, showcasing the highly successful multiplier bonus reel.

Yuri is one of Brazil’s most popular streamers. Partnering with TaDa to promote hit titles Lucky Jaguar 2, Fortune Coin, Fortune Gems 500, and Lucky Tiger saw 5,000,000 total views and 225 minutes of game livestreams in July 2025 alone. 

As part of its commitment to connecting fully with its audiences, TaDa was excited to combine its technical skill and creative designs and subsequently give the distinctive streamer his own game.

Yuri’s trademark sunglasses, tattoos, white-blond hair and Yuri himself are the bespoke symbols, while a shock haired caricature of the normally sophisticated streamer is the Wild. 

Designed to deliver tailored gaming with genuine excitement in this first celebrity co-branded release for TaDa, players will be both engaged and rewarded by the solid gameplay.

Fortune Yuri 500 plays out on three reels, three rows and five paylines, plus a special feature bonus reel which randomly displays multiplier values up to 500x and a powerful Ex NUDGE symbol. 

The core innovation is the special fourth reel. When the Ex NUDGE feature triggers, it sets off a sequence of 11 potential multiplier grabs. The multipliers will be added together, building a combining chain for incredible win potential and giving active gaming experiences for players.

A further layer of immersive play comes with the buy-in Extra Bet mode. This will filter out lower multipliers and significantly increase the chances of landing the premium 100x and 500x values. This bespoke feature gives players agency to shape session volatility and delivers tactical play opportunities. 

Set in Yuri’s studio, the polished graphics and lilting soundtrack add to the overall experience. And with 12,500x max, all players can enjoy the potential of Fortune Yuri 500.

Sean Liu, Director of Product Management, TaDa Gaming, commented: ‘Having built a strong partnership and delivered successful campaigns with Yuri, the opportunity to co-create a bespoke slot was not to be missed. The bonus reel feature combined with the Extra Bets has been a success as it gives players agency and encourages strategic play; so this combination of branding and solid gameplay makes Fortune Yuri 500 a truly memorable game.’

Available in over 15 languages with 100+ currency choices and slated for global release 12^th December 2025, Fortune Yuri 500 will also enjoy a pre-release exclusive for players in Brazil with Blaze from 5^th December.