TaDa Delivers First Celebrity Co-Brand Game with Brazilian Streamer, Yuri
Innovative content provider and key influencer in Brazil deliver exciting new collaboration.
Since launching in the LatAm market, TaDa has enjoyed rapid success through its strategy of partnering with leading national casino operators to enhance its localisation skills; and international operators to extend its brand visibility.
As part of its commitment to players, TaDa’s deep understanding of the local market has been further reinforced through creative initiatives with key opinion leaders (KOLs), including one of Brazil’s leading streamers, Yuri.
Brazil’s livestreaming scene remains one of the biggest in the world. An established presence since 2020, Yuri or @yuri22, is as well known for his distinctive appearance and “Greatest of All Time” or “Aqui é GOTI” catchphrase as he is for his exciting and structured streams, groundbreaking presentation skills and 40K minimum viewers per stream.
Showcasing Yuri’s favourite TaDa titles Lucky Jaguar 2, Fortune Coins, Fortune Gems 500 and Lucky Tiger saw 5,000,000 total views and 225 minutes of game livestreams in July 2025 alone, so TaDa was delighted to combine its technical skill and creative designs to give the distinctive streamer his own game, Fortune Yuri 500.
Highlighting the streamer’s signature appearance for both the symbols and the Wild, the new slot gives three reels, three rows and five paylines, plus a special feature bonus reel which randomly displays multiplier values up to 500x and a powerful Ex NUDGE symbol.
When the Ex NUDGE feature triggers, potential multiplier grabs are available. These multipliers will be added together, building a combining chain of potential wins and providing an active gaming experience for players.
The Extra Bet mode offers another strategic layer as this buy in feature will filter out lower multipliers and significantly increase the chances of landing the premium 100x and 500x values, giving players agency to shape session volatility while delivering tactical play opportunities.
In this way, TaDa has ensured that beyond the “celebrity” branding there is real substance in the Fortune Yuri 500 game design. This reinforces perception of TaDa’s successful delivery of tailor-made, flexible and customised gaming experiences and sees the beginning of an exciting new chapter for the innovative provider and its ambassador.
Sean Liu, Director of Product Development, TaDa Gaming, said: ‘Making successful connections with players requires the right medium as well as the right product. Yuri’s authenticity, integrity and bond with his audience has reinforced our credibility as a certified and trusted provider that delivers great games. We are looking forward to building further community loyalty and engagement with our slots together.’
Yuri Brida, aka @Yuri22, followed: ‘I loved the unique way TaDa entered the market and how it gained ground in Brazil with its immersive games. As a fan of the buy bonus options in slots, TaDa’s Buy features put an edge on gameplay, giving a strategic twist for players as well as enabling fast play streaming and viral highlights.
I’ve done a lot of different things on the internet, but becoming a character in a game is a whole new level. I never thought I’d actually be inside a game one day. Recording, being part of the process and watching everything come to life was just insane. I’m extremely proud of this project.’
Slated for global release 12th December 2025, Fortune Yuri 500 also saw an exclusive pre-release for players in Brazil with Blaze on 5th December to great acclaim. Contact marketing@tadagaming.com to find out more.
