Kalshi, the first federally regulated prediction market exchange, and the Chicago Blackhawks today announced a first-of-its-kind brand partnership.

The collaboration makes the Chicago Blackhawks the first National Hockey League (NHL) club and the first sports team in North America to partner with a prediction market platform. 

The partnership, which begins this week, includes IP and marks sharing for co-marketing purposes, social media engagement, and Kalshi signage at the United Center as well as during Blackhawks broadcasts in the Chicago metro market. Illinois is a top-ten market for Kalshi. 

Kalshi is the world’s largest prediction market, having created and established the entire prediction market category. Users can trade on real-world events to predict the outcomes of events that have real-time market impact, such as elections, economic indicators, cultural moments, and more. Kalshi has become the definitive source for staying informed about the future and is used by reporters, politicians, pundits, Wall Street, and Main Street. 

In October, Kalshi announced a partnership with the NHL, giving Kalshi access to official NHL proprietary data and rights to use NHL marks, logos, and official designations across its platforms and products.

The Chicago Blackhawks, one of the NHL’s Original Six franchises, were founded in 1926 and are currently celebrating their Centennial season, which will culminate with their 100th anniversary game in November 2026. Throughout their history, the Blackhawks have introduced several innovations to the sport, including the original goal horn, the butterfly save, the curved stick, and more.

“We’re proud to share an innovative mindset with Kalshi,” said Blackhawks Executive Vice President of Revenue and Strategy Matt Gray. “Prediction markets are changing how fans interact with sports – moving from passive viewing to informed, engaged participation – and we’re excited to explore that with our fans during this Centennial season.”

“The Blackhawks have a fanbase like no other,” said Adam Barrick, Head of Sports Partnerships at Kalshi. “We’re looking forward to adding value to their fan experience as we continue to expand across sports, media, and entertainment.”