Giving Players and Operators a Winning Hand – TaDa’s New Gamification Tool Enhancement

Since launching in 2023, TaDa Gaming has consistently and persistently delivered for its clients and players.

Multiple licences, most recently from the UKGC and Ontario’s AGCO have facilitated its entry across regulated markets through partnerships with leading national and international operators and aggregators: while a diverse portfolio of 200+ titles stands out further with its unique fish-shooting games and award-winning gamification tools.

Pinpointing gamification as a key driver of engagement and retention, TaDa’s GiftCode and WIN CARD are seen as a secret weapon by many operators for their simple accessibility and high impact on KPIs. So what better way to start 2026 than by adding new iterations to the toolbox. We spoke to Sean Liu, Director of Product Development, TaDa Gaming, to find out about new products Highlights and Hot Hand.

Your existing gamification tools are pretty impressive: what do the new products add to the player experience?

For TaDa, socialisation and gamification are important elements within gaming and together they make immersive experiences. 

Our tools are about crafting opportunities to make these experiences really memorable. So, our new product, Highlights, taps into this individual experience whilst also bringing iGaming communities together through shared social moments.

For each player, major wins can be automatically saved in ‘My Top Wins’ on the system. Players can then access and replay their top moments, convert them into images and/or turn them into shareable links for the ultimate in User Generated Content (UGC).

Highlights

For operators, Highlights provides verified, user generated wins that raise their profiles with other players and potential new clients at no cost, giving them a free marketing boost. Furthermore, credibility for visibly fair games is enhanced by players sharing real wins while players get to promote themselves in their communities on any platform they choose.

Currently Highlights is available across our biggest hit games such as the Fortune Gems series and including our new, celebrity branded release, Fortune Yuri 500; Lucky Jaguar 500; Money Coming; Fortune Coins; Joker Coins; Clover Coins 4×4; and Devil Fire 2.

Hot Hand

Hot Hand is a different concept entirely as it is an extension to our award-winning GiftCode.

GiftCode delivers instant, single use rewards such as free spins or free ammo with just one click and sees 100% take up with every drop. To keep it fresh, integrating new addition Hot Hand intensifies the winning experiences. It’s designed to keep players better engaged for more immersive gaming experiences as every win becomes more valuable through boosting upcoming spins into bigger, more rewarding moments.

TaDa Hot Hand codes will be selectively distributed to players via GiftCode. It is designed also to be shared through influencers and streamers for high impact gaming in real time.

What was the reasoning behind these new products?

Many content providers’ gamification offering is through betting histories, bonus games, free rounds or the option to set volatility or bonus type. We automatically include these options in all our releases, so our challenge was to “ultra gamify” our tools for our already “gamified” games, especially our fish-shooting titles!

The roots of gaming are in competitiveness and socialisation. Building tools that promote these two motivators to reward players is a guaranteed way to improve the playing experience and create loyal customers.

The importance of the online community means giving players the opportunity to showcase and share their successes – whether solo or through multiplayer games like our fish-shooting will give better individual experiences while also bringing iGaming communities together.

Apart from a marketing boost, what other benefits will these new tools bring to operators?

Highlights and Hot Hand, alongside GiftCode and WIN CARD, enable better data mining for player segmentation and personalisation.

Operators can more efficiently evaluate player motivation types for achievement levels, instant reward or stored benefits, pacing and frequency as well as establishing responsiveness to tournaments or events as they see the player reaction to the additional rewards.

We want to create personalised offers or quests that connect with players and deliver the experiences they want on repeat; so we also ensure our gamification supports responsible and safe play. Highlights is designed to act as a natural break while simultaneously giving players the public acknowledgement they deserve.

Additionally, having players sharing real wins provides trustworthy social proof that builds confidence in the games and reinforces authenticity in the casino, so operators will quickly see returns across multiple KPIs.

In addition to these new tools, what else can we expect to see from TaDa at ICE, Barcelona this year?

Highlights is now available to integrate and we will be introducing Hot Hand at Stand 2S70 where we will welcome feedback. We will also be promoting our very popular Lucky games series, some of which slots already have Highlights integrated.

Initially designed for Brazil, our expert glocalisation strategy has been effectively applied to make the Lucky games appealing and compliant for new audiences and markets as we continue our growth strategy across regulated markets.

Our recent success in obtaining the UKGC and Ontario’s AGCO licences has opened new jurisdictions for us. Particularly across Europe, we will be upgrading our compliance to a core competency for ever more effective entry strategies.

Releasing Fortune Yuri 500, our first branded and celebrity slot collaboration with leading streamer Yuri Brida, has leaned into our strategy to deepen product development and we will be looking to discuss future collaborations.

Importantly, our Experience Zone will showcase our Q1 Roadmap and our unique fish-shooting titles, Fortune Zombie 2 and the 3D title, Boom Legend. These shooting games always create a big buzz at our stand so we’re looking forward to meeting as many delegates as possible, opening up new discussions with streamers and affiliates and showing what working with TaDa can do for your business success.

For more information, visit TaDa Gaming or email business@tadagaming.com to set a meeting at TaDa’s Stand 2S70, ICE, Barcelona, 19-21 January 2026.