FDJ United is preparing to unite its online sports betting and poker brands, ParionsSport and Unibet, under the single Unibet banner. A campaign launched on February 14th announced this change.

Following the acquisition of gaming operator Kindred in 2024, FDJ United, formerly FDJ, is now beginning to streamline its brand architecture.

After the acquisition, the group had two brands focused on online sports betting and poker, ParionsSport en ligne and Unibet: starting at the end of March, the former will disappear and all operations will be consolidated.