PlayUp is gearing up for an exciting new chapter in its journey as a leading consumer betting platform in Australia, as it merges with the newly formed NextBet.

This past weekend, PlayUp customers received notifications informing them of the acquisition by NextBet Pty Ltd. As part of this transition, customers’ accounts will seamlessly transfer to NextBet when it officially launches on March 1.

NextBet, which took ownership of CrossBet in 2025, has set its sights on consolidating what it identifies as “undercapitalised lower-tier operators.”

The move to acquire PlayUp, a brand that has seen significant changes in ownership and strategy since its inception about 12 years ago, has been anticipated for some time. In a communication to customers, PlayUp noted, “We’re excited to announce that PlayUp is joining forces with NextBet, a new betting brand launching soon.”

They reassured users that, “NextBet Pty Ltd has acquired PlayUp. Your PlayUp account will automatically transfer to NextBet, along with any existing cash, bonus balances, and pending bets.”

While PlayUp will maintain its brand presence, customers should be aware that there will be a brief period during the March 1 transition when access to PlayUp or DraftStars will be temporarily unavailable. However, the message concluded positively, stating, “PlayUp is sticking around, and you can still access your account at www.playup.com.au or through the new PlayUp App.”