Allwyn has launched the £5 Deal or No Deal National Lottery scratchcard. It’s the first licensed National Lottery scratchcard in more than five years.

Players have the chance to win one of four top prizes of £1.5m. Overall odds of winning a prize sit at 1 in 3.49.

Allwyn will promote the scratchcard throughout February and March with a nationwide marketing campaign. Activity includes digital display, paid and organic social media, audio, out-of-home advertising and a platform takeover at Euston station on the Transport for London network.

Retailers will receive point-of-sale materials including flash and arrow dispensers, tax disc and wing assets, media, kiosk and front-of-store screens, bunting and front-of-store standees.

Steve Parkinson, marketing and brand director at Allwyn, said: “Deal or No Deal is one of the UK’s most recognisable game shows, and it’s a perfect fit for our Scratchcard range. This new game blends all the tension, drama and fun of the show with the instant thrill of a Scratchcard, creating a compelling experience for both loyal National Lottery players and new audiences.

“And, as always, every time someone plays a National Lottery game, they help contribute to the £32 million raised every week for UK Good Causes.”