Superbet extends Fluminense sponsorship deal

Marketing

Fluminense Football Club and Superbet announce the renewal and expansion of their sponsorship contract.

The agreement, previously valid until 2027, has been extended for two more seasons and will now last until the end of 2029. The new agreement reinforces a solid partnership built since 2024, based on trust, results, and a long-term strategic vision.

From now on, in addition to continuing to occupy the main space on the front of the shirt, Superbet expands its presence on the club’s uniform, with the inclusion of the brand also on the upper back of the shirts used in games, training, and warm-ups. The new space will begin to be used in the final of the Campeonato Carioca, this Sunday (March 8th), at 6 pm, when Fluminense faces Flamengo at the Maracanã.

With the renewal, Fluminense and Superbet consolidate their position among the main partnerships in Brazilian football, with one of the largest sponsorship contracts in national sport. It also reinforces the strength of the brand and its confidence in the club’s sporting and institutional project. For Fluminense’s president, Mattheus Montenegro, the renewal represents the consolidation of a relationship built on trust and results.

“The extension of the partnership with Superbet reflects not only the recognition of the work that has been done at the club in recent years but also conveys confidence in a promising future. This partnership has shown that it has worked. And that there is an even more victorious path ahead,” said the club president.

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