Allwyn’s first full year as the operator of The National Lottery has seen significant surge in sales to £8.1bn in 2025, up 3.5% on the previous year.

More than £1.7bn was generated for Good Causes in 2025, the equivalent of £33m every week, up from £30m a week when Allwyn took over operations in February 2024. 

In addition to money generated for National Lottery funded projects, almost £1bn (£967m) was raised in National Lottery Duty for the Treasury in the same period. 

The National Lottery is the UK’s biggest single funder of the arts, sports, heritage and community outside Government. Allwyn is on track to double the amount the National Lottery generates for Good Causes from £30m a week to £60m a week by the end of the licence in 2034.

Allwyn’s transformation of The National Lottery’s digital capabilities – through wholesale overhauls of The National Lottery website and apps – is essential to bringing in a new generation of players and ensuring it continues to deliver week in, week out for the Good Cause beneficiaries who rely on its funding.

A record 12.1m people now play the National Lottery on digital platforms, with 1m more users logging on in 2025. In total, National Lottery digital sales hit £4.1bn in 2025, up 9.8% on 2024. Digital sales now account for 51% of all National Lottery sales, the first time digital has represented more than half of sales in its 31-year history.

The National Lottery’s retail estate has also been transformed with the nationwide rollout of new state-of-the-art terminals, which speed up transactions for retailers and players alike. The programme that spanned the length and breadth of the UK, with more than 41,000 outdated legacy terminals having now been swapped out.

From small corner shops and local newsagents to larger convenience stores and supermarkets – with independents making up the majority – Allwyn’s retail partners are the backbone of The National Lottery. With 94% of UK adults living or working within one mile of a National Lottery terminal, Allwyn is supporting high streets in every corner of the UK. 

And with hundreds of lottery grants in every postcode district – ranging from world-class heritage projects to life-changing community projects, as well as funding Olympic and Paralympic athletes – most people in the UK will have benefited from a National Lottery-funded project at some point.

Andria Vidler, the CEO of Allwyn UK said: “Allwyn is committed to restoring the magic to The National Lottery and delivering long-term growth. Being the guardian of this unique UK institution is a privilege and a responsibility we take incredibly seriously.

“We are delighted to have delivered growth to The National Lottery while successfully completing the largest international upgrade in lottery history. This is a hugely exciting time for The National Lottery and its players, as these much-needed upgrades now allow us to launch new games and products, meaning we can generate more money than ever before for Good Causes.”