A partial ban on gambling advertising designed to protect children from exposure to harm has been unveiled by the Australian prime minister as part of a package of reforms advocates have slammed as “tinkering around the edges”. 

Unveiled by Anthony Albanese during a National Press Club address today, includes capping television gambling ads at three per hour between 6am and 8.30pm and a total ban on radio during school pick-up and drop-off times.

Gambling ads would also be banned on social media and streaming platforms unless users are logged in, over 18 and have the option to opt out, while advertising using celebrities or athletes, odds-style ads targeting sports fans, and ads in sports venues or on players’ uniforms would be outlawed.

Mr Albanese described the reforms, announced more than three years after the landmark Murphy review into gambling advertising was handed down, as “the most significant reform on gambling that has ever been implemented”.

After the landmark Murphy review into gambling advertising was handed down, as “the most significant reform on gambling that has ever been implemented”.

“We are getting the balance right, letting adults have a punt if they want to, but making sure that our children don’t see betting ads everywhere they look,” Mr Albanese told the National Press Club.