The Dutch Gambling Authority (Kansspelautoriteit) is intensifying its supervision of advertising and sports betting during the World Cup this summer. Prior to the World Cup, Dutch license holders were specifically reminded by letter of the applicable rules regarding advertising and betting offerings.

In the letter, the Ksa points out, among other things, the ban on untargeted advertising and sports sponsorship. The Ksa also alerts providers that not all types of online betting are permitted in the Netherlands; for example, betting on who receives a yellow card or the first corner kick is not allowed. The Ksa will take immediate enforcement action in the event of violations.

During this period, the Ksa is also extra vigilant regarding illegal providers and advertising for illegal offerings: immediate sanctions will be taken in this regard as well. During the World Cup, attention will also be paid to the risks of sports betting, particularly to raise awareness among young people. Michel Groothuizen, Chairman of the Board of the Gaming Authority:

‘We saw during the 2022 World Cup and the 2024 European Championship that gambling increased. This makes it attractive for companies to attract new players during that period. While I understand this, I strongly urge providers to remain mindful of the protection of young adults and other vulnerable groups, and to adhere to the applicable rules. If we see that this is not happening, we will take immediate action.’