SpeedLabs, the real-time market engine for sports, has announced a $6.5 million seed round led by Parlay Capital, with participation from Bullpen Capital, TA Ventures, EdgeEquity, and additional investors with deep experience across sports, gaming, and consumer technology.

The company will use the funding to scale its team as they launch Momentum Markets in summer 2026.

Momentum Markets are designed to capture the moments fans actually care about – the injury that swings a game, the run that flips the score, the big play that changes everything. A sportsbook’s answer to a momentum swing is a new price on an old market.

SpeedLabs’ answer is a new market entirely – created in response to what just happened and priced instantly, instead of an outcome a sportsbook decided to offer hours earlier.

SpeedLabs is building the first market layer designed for what is actually happening on the field. Powered by foundation models purpose-built for sports, the SpeedLabs engine reads the flow of a live game, then creates and prices new markets instantly. The result: live, in-game markets that let fans take a side on whether the game’s momentum continues.

The category is already proving itself in adjacent verticals. On Polymarket, five-minute Bitcoin price markets have generated more than $4 billion in total trading volume, with $153 million in a single day. The lesson, according to SpeedLabs, is that short-duration markets capture demand no existing instrument has captured before. Sports is already the dominant category on US prediction markets, accounting for roughly 90% of activity on Kalshi. SpeedLabs is building the engine to power what comes next.

“Sports betting is getting lapped,” said Nick Meader, CEO of SpeedLabs. “Prediction markets are minting new categories every week. Meanwhile sportsbooks are stuck on the same pre-set markets and bet types. The market for trading on what is happening right now is enormous, and sports – the most-watched, most-discussed, most-emotional category on the planet – is the one place where you still can’t really do it. SpeedLabs is building the engine that fixes that.”