New York Racing signs sponsorship deal with Fanatics Betting and Gaming

Marketing

New York Racing Team announced a partnership with Fanatics Betting and Gaming to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley for two of the NASCAR Cup Series’ most prestigious races – the FireKeepers Casino 400 at Michigan International Speedway and the NASCAR Cup Series Race at Chicagoland.

This is the second consecutive year of sponsorship with the New York Racing Team. Fanatics Casino will be the primary car sponsor in Michigan and Fanatics Sportsbook will be the primary car sponsor in Chicago.

The Fanatics Casino No. 44 Chevrolet will race for the checkered flag at Michigan International Speedway on Sunday, June 7 at 3 PM ET, broadcast live on Prime Video. This will be Fanatics Casino’s first NASCAR team sponsorship and J.J. Yeley’s ride will be decked in the brand’s signature Black and White paint scheme and adorned with the Fanatics Casino logo on the hood and sides of the car.

During race weekend in Michigan, Fanatics Casino will highlight NASCAR Victory Lane, an officially licensed slot experience from 916 Gaming. NASCAR Victory Lane was designed to captivate iCasino players and keep motorsports fans on the edge of their seats.

“We are proud to partner with John Cohen and the New York Racing Team for another NASCAR race season,” said Michael Afflick, Vice President of Casino Brand Marketing, Fanatics Betting & Gaming. “We’re excited to show up in a state where Fanatics Casino is live, giving customers a memorable and rewarding race-weekend experience, and capturing behind-the-scenes content that brings fans closer to the car, the driver and the energy of NASCAR.”

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