HMA, the commercial engine behind the largest sports network on YouTube, today announced a landmark partnership with PrizePicks, the leading sports entertainment operator in the United States. PrizePicks will serve as presenting partner across HMA’s full network of 200+ local and regional shows on YouTube and social media.

The agreement marks the largest partnership in HMA’s history and one of the most significant investments a blue-chip brand has made in truly independent sports media. The partnership signals a major shift in how premium brands approach reach that is hyper-local, hyper-targeted, and distributed across every fanbase and market in the country.

“PrizePicks is simultaneously sponsoring shows and supporting the development of a new infrastructure for independent sports media,” said Borna Nazari, HMA CEO & Founder. “This is what it looks like when a premium brand puts real weight behind creators who are building something genuine. Having a brand of their caliber committed to our entire network, in every market, year-round, validates what we’ve been building and opens the door to what comes next.”

“We are thrilled to partner with HMA and support creators that are at the heart of the sports fan experience,” said Joey Molko, PrizePicks Vice President, Partnerships. “Every creator in the HMA network brings an authentic perspective and deeply engaged audience – and also shares our mission to serve fans by connecting them more deeply with the sports, teams and athletes they love.”

Part of HMA’s broader network is the “Creator Collective,” which is owned and operated directly under the company’s IP, and focused on delivering premium, team-centric content to fans. Each show is fully integrated into the PrizePicks ecosystem, with 15 shows live-to-date and more than ten additional launches expected over the course of the year.