Kalshi’s new ad with Timothée Chalamet aren’t out to persuade they just want to make you curious. The prediction market and sports betting platform on Thursday rolled out three spots featuring the actor and noted New York Knicks fan that will appear on TV and in social media.

The ad is surreal! And deliberately refuses to explain what Kalshi is. Chalamet floats suspended in a teenage bedroom, fists clenched, hanging between a gaming setup and the ceiling like he’s just accomplished something mathematically impossible.

He hunches over a $1,799 synthesizer in a fluorescent keyboard shop, budget constraints suddenly irrelevant, he white-knuckles a dentist’s chair while masked professionals loom overhead. Every frame is shot like a 24 short that particular flavor of arthouse anxiety that has become chalamet’s brand language.

The creative choice is deliberate. Kalshi doesn’t need to explain prediction markets to its core audience. The people trading Oscar odds already know. The people refreshing Knicks betting odds at Madison Square Garden already know. The point of the campaign isn’t education. It’s recognition.