The ASA has issued a ruling against Videoslots Ltd t/a Mr Vegas for an ad published on Facebook which was likely to be viewed by an underage audience.

The ruling forms part of a wider piece of work on gambling ads, identified for investigation following complaints received and intelligence gathered by the ASA. See also related rulings published on 27 May.

A paid-for Facebook ad for Mr Vegas, seen on 5 February 2026, included an image with the headline “MR VEGAS CASINO SLOTS SPORTS” on a black brick wall and featured five tiles with imagery relating to five online, gambling games. Text in the caption stated “New games every. single. week [sic] [loveheart face emoji]”. Further text that set out the terms for playing the games stated, “Play Responsibly” and linked to Gamble Aware.

Another tile featured a large robotic, cartoon shark with its jaws around the text “RAZOR RETURNS”, on a cartoon background showing an ocean, landscape and sky.

The ASA challenged whether the ad featured content likely to be of strong appeal to under-18s and therefore breached the Code.

Videoslots Ltd t/a Mr Vegas said that the four game tiles featured game imagery: that is, artwork that was intrinsic to, and inseparable from, the branded identity of the games. Those games were commercially published slot games by established game developers, licensed by the Gambling Commission and intended exclusively for adult audiences in regulated gambling markets. Mr Vegas understood that cartoon-style graphics were not automatically prohibited in gambling advertising, it depended on whether the execution and context were adult in nature. 

The ASA understood that the four tiles featured imagery from slot games developed by established game developers, licensed by the Gambling Commission, and intended for adult players. We considered that, even if they reflected the style and content of those games, the imagery in the tiles needed to be carefully selected to avoid being of strong appeal to under-18s.

The Guidance stated that some types of animation could be of high risk of strong appeal to children and should be avoided, including child-oriented cartoon content or animated styles and characters like “cuddly” or “cute” animals, princesses or pirates with exaggerated features.

For those reasons, the ASA concluded that the ad was irresponsible and breached the code.