Underdog will no longer produce original content as it refocuses on its core sports prediction market and fantasy gaming business.

The company, which popularized a form of daily fantasy that combined player lineups with prop-style bets, had spent heavily on content to help market its gaming products since its launch in 2020.

Underdog produced top digital shows across football, baseball and basketball, while sponsoring several others.

“With all the cast members and crews across shows, we built something special,” read a statement given to Awful Announcing. “A highly successful content network that grew because of its unwavering authenticity and deep connection with fans.