BETBY, the leading B2B sportsbook supplier, has commenced cooperation with NGX, an award-winning Brazilian technology provider, further strengthening its presence in one of Latin America’s most important regulated markets.

BETBY will deliver its complete sportsbook solution to NGX, allowing it to enhance its platform offering with a high-performance sports betting product covering more than 500,000 monthly events.

The integration will also include AI Labs — BETBY’s suite of AI-powered sportsbook tools designed to support odds creation, risk management, personalization, and operations — Betby Games — the supplier’s proprietary esports feed featuring more than 40 titles — and BETBY Predictions — its fixed-odds special markets solution designed to help operators offer familiar and engaging betting experiences across topics such as entertainment, sports, business, finance, crypto, and culture.

NGX has established itself as one of the most prominent platform providers in the Brazilian market, with a strong focus on technology, security, compliance, and the needs of regulated operators. The company also has growing international operations, including other jurisdictions in Latin America, adding broader regional experience to a collaboration built around local expertise and sportsbook innovation.

The cooperation is particularly relevant as Brazil continues to develop into one of the industry’s most competitive regulated markets, where operators require technology that combines flexibility, scalability, and product differentiation. The integration of BETBY’s sportsbook enables NGX to provide operators with a best-in-class solution that goes beyond comprehensive coverage, delivering innovation, deeper player engagement, and tailored local experiences.

A key differentiator is BETBY’s ability to provide operators with products and features designed around local relevance and evolving player behaviour. This includes Betby Games — BETBY’s award-winning esports feed featuring hyper-localized titles like eVaquejada and eFootVolley, created for Latin American audiences — as well as Stories, a mobile-first feature that allows operators to promote key events, bonuses, boosted odds, and campaigns through familiar, swipeable content cards inside the sportsbook. Combined with BETBY Predictions and AI Labs, these features give NGX a powerful ecosystem to help operators stand out, create more engaging player journeys, and support long-term retention.

For BETBY, the cooperation represents another important step in its long-term Brazil strategy. The supplier was one of the first to secure the certification to provide its solution in the country, well ahead of the official market launch in January 2025, and continues to invest in strategic partnerships that allow its sportsbook technology to be delivered through trusted local platforms with proven regulatory, operational, and commercial expertise.

Stefanos Karakidis, Director of Business Development at BETBY, commented: “At BETBY, we partner with operators and platforms that share our ambition to raise the standard of sports betting, and NGX does exactly that. Their strong position in Brazil and deep understanding of the regulated market make them the ideal partner to extend the reach of BETBY’s industry-leading sportsbook ecosystem, delivering best-in-class technology, innovation, and localized experiences to more operators across the country.”

Alexandre Tauszig, Commercial Director at NGX, added: “Having strong sportsbook partners is extremely important for us, because our platform is built to support operators in regulated, competitive, and fast-changing markets. We were looking for a provider that could match our standards in terms of reliability, flexibility, and product depth, while also bringing a clear innovation mindset to the table. As one of the most innovative sportsbook providers in the industry, BETBY fits that vision very naturally, allowing us to offer operators an even more complete and competitive betting portfolio.”