Betsson has completed the acquisition of Rhino Entertainment Group’s B2C business licensed in Canada as well as a set of technology assets for its B2B operations. 

The acquisition includes several Rhino Group entities that collectively hold assets, licenses, personnel and operational capabilities related to Rhino’s B2C activities in Ontario and the rest of Canada.

In addition to the B2C assets, Betsson acquires Rhino’s proprietary front-end and middleware technology. This technology will strengthen Betsson’s B2B offering and is expected to drive incremental licensing revenue within Betsson’s B2B business.