Genius Sports partners with Polymarket for U.S. sports streaming
Genius Sports announced Tuesday a partnership with Polymarket to provide exclusive streaming rights, official data and integrity services for Polymarket’s CFTC-regulated U.S. platform, according to a press release statement.
The agreement grants Polymarket users in the U.S. access to exclusive live match streaming content alongside real-time event contracts, including Serie A matches. Genius Sports’ official data will be used to determine outcomes and settlement of covered sports contracts.
Genius Sports will support Polymarket’s expansion through its digital marketing solutions, including Legend-owned media properties. The partnership positions Polymarket to offer live sports streams paired with real-time event contracts on a CFTC-regulated prediction-market platform.
Polymarket will participate in Genius Sports’ integrity information-sharing processes, providing leagues and governing bodies visibility into related market activity and enabling coordination around irregular trading patterns. This arrangement supplements Polymarket’s existing market-surveillance and compliance infrastructure.
“Live streaming, official data and integrity infrastructure play an important role in establishing an engaging product that customers can depend on,” said Ari Borod, President of Sports Business Development at Polymarket. “Our partnership with Genius Sports gives professional leagues direct visibility into prediction market activity around their competitions.”
The partnership extends Polymarket’s sports infrastructure, which includes partnerships with MLB, Liga MX, Bundesliga, La Liga, Serie A, MLS, NHL and UFC.
The agreement takes effect immediately, with Polymarket U.S. markets across selected Genius Sports official leagues and competitions available to eligible U.S. users.