BETBY, the leading provider of B2B sportsbook solutions, has expanded its award-winning proprietary esports feed, Betby Games, with the launch of two brand-new titles: ePadel Tennis and eSumo. Both releases mark industry-first additions to the supplier’s betting content portfolio, introducing distinctive formats through fast-paced, high-frequency content designed to drive engagement for operators and players worldwide.

The launches further diversify the Betby Games portfolio by combining one of the world’s fastest-growing racket sports with one of Japan’s most recognisable sporting traditions. Both titles deliver rapid event cycles, clear betting mechanics and instant settlement, providing operators with original, always-on content across two previously untapped verticals.

ePadel Tennis introduces the first and only iGaming product built specifically around padel, a sport that continues to grow rapidly across markets worldwide. The title launches with one tournament and a single-set format, delivering more than 2,000 events per month.

Designed to reflect the speed and intensity of the real-world sport, ePadel Tennis features ultra-fast matches, more than 15 betting markets, zero-second bet acceptance and instant settlement. The format gives operators the opportunity to engage padel’s expanding global audience while adding a completely new racket-sport vertical to their sportsbook offering.

eSumo introduces another industry-first concept to the Betby Games portfolio. Inspired by traditional Japanese sumo wrestling, each match consists of 10 action-packed rounds, with the title delivering approximately 18,000 events per month.

The lightning-fast nature of each round creates a constant stream of betting opportunities, with users able to wager on both the overall winner of the 10-round match and individual round outcomes. Its simple mechanics and rapid action make eSumo an accessible product for combat sports audiences while bringing a distinctive new format to sportsbooks.

Together, the two launches reinforce BETBY’s focus on developing original content around sports and formats that remain underserved within the iGaming industry. By combining an emerging global sport with a culturally distinctive one, Betby Games enables operators to broaden their esports offering and provide differentiated betting experiences 24/7.

Kirill Nekrasov, Head of Innovation & R&D at BETBY, commented: “Creating original content has always been central to the vision behind Betby Games, and ePadel Tennis and eSumo are two clear examples of how we continue to introduce new sports and formats to the betting industry.

“Padel is one of the fastest-growing sports worldwide, and ePadel Tennis gives operators the opportunity to offer dedicated, high-frequency content built specifically around its growing audience. When it comes to eSumo, it brings an entirely different dynamic, transforming one of Japan’s most iconic sports into a fast, clear and engaging betting experience. Both titles strengthen the variety of our portfolio while giving operators a constant stream of unique content designed to keep players engaged 24/7.”

The launch of ePadel Tennis and eSumo consolidates Betby Games’ position as one of the most innovative proprietary esports feeds in the market, with a portfolio now comprising more than 40 titles designed to increase event volume and drive continuous engagement.