DAZN has announced its agreement to acquire EverPass Media further accelerating the group’s U.S. expansion. The acquisition marks the full global launch of DAZN for Business, a dedicated media platform serving bars, restaurants, hotels, and other commercial venues across the world.

Founded in 2023 by 32 Equity and RedBird Capital Partners, EverPass is a purpose-built media and technology platform that partners with rightsholders, distribution partners and business owners to unlock access to premium live events and drive business growth.

The acquisition combines DAZN’s global scale, premium sports content, established international commercial distribution and technology capabilities with EverPass’ leading position in commercial sports distribution in the U.S. – unlocking DAZN’s presence in one of the world’s largest and most valuable sports markets.

It represents another important step in DAZN’s ambition to serve sports fans wherever and however they choose to experience sport—at home, on the go or watching together in commercial venues around the world.

The acquisition reflects EverPass’ three-year effort to evolve how premium live sports content is distributed to commercial venues. Following completion of the acquisition, EverPass’ technology will serve as the foundation for DAZN’s next generation of commercial venue distribution, and EverPass will formally rebrand to DAZN for Business.

Alex Kaplan, CEO of EverPass, will continue to lead the business as well as take on a larger role within DAZN. RedBird Capital Partners, 32 Equity and TKO Group Holdings will become minority shareholders in DAZN. Existing EverPass customers will continue to receive service and support as usual, with no interruption to their current service as a result of the acquisition.