TaDa Gaming, has signed a new agreement with bet365, expanding the reach of its high-performance casino content across Brazil’s evolving regulated market.

The collaboration brings TaDa’s portfolio of expertly localised and certified content to bet365 customers, building on the provider’s presence and brand awareness across Latin America for innovative gameplay as well as its deep understanding of Brazilian player preferences. Distribution is through Light & Wonder, Inc.

Both the Fortune Gems and Lucky slots series, specifically developed with Brazilian audiences in mind, have built a loyal following, strengthening TaDa’s local credentials.

A recent addition, Fortune Garuda 500, has demonstrated particularly strong momentum in Brazil. Its fast-paced gameplay, high-impact mechanics and localised approach exemplify TaDa’s strategy of combining global game development expertise with content designed to resonate in individual markets.

TaDa’s work with streamers and influencers, including high-profile collaborations and celebrity-led content, has also helped change the narrative around how game providers communicate with players. Through connecting creators and gaming communities with its content development, TaDa has built a new route to retention that extends beyond traditional game promotion.

Globally renowned bet365 has identified Latin America as an important growth region. The opening of its headquarters in Barueri reinforces its commitment to the Brazilian market, supported by technology and responsible gaming policies developed over more than two decades of serving customers worldwide.

For TaDa, expanding its relationship with major international operators such asbet365 represents another important step in its global strategy and further recognition of the strength of its Brazilian proposition. For bet365, the agreement adds proven, locally relevant content from a certified provider with an established understanding of Brazil’s market and regulatory environment.

Ray Lee, Director of Business Development, TaDa Gaming, said: ‘Our success in Latin America has been built on combining global game mechanics with authentic localisation and finding new ways to connect with audiences. Working with bet365 is an exciting opportunity to bring that experience to an even wider audience while supporting our shared commitment to responsible, sustainable growth in Brazil.’

Rafael Urbach, Head of Gaming – LATAM, bet365, followed: ‘We are always focused on creating an extraordinary experience for our customers by offering a premium platform, and collaborating with leading companies in the sector helps us achieve that. Working with TaDa allows us to deliver a high-quality product experience, with a premium portfolio of games tailored to local preferences and aligned with our commitment to safer gaming.’