PrizePicks, a leading sports entertainment company in the United States, launched a new commercial series featuring superstar comedian Drew “Druski” Desbordes in celebration of his extended partnership with the company.

Druski will expand his presence across the PrizePicks brand, starring in major advertising campaigns and creating co-branded original content. 

“Druski has been a huge part of the PrizePicks’ family since the early days, sharing our Atlanta roots and a relentless pursuit to entertain the people,” said Joey Molko, Senior Vice President of Partnerships at PrizePicks. “Our relationship began years ago because he was a PrizePicks player himself who believed in what we were building. He has become one of the biggest stars in the world, and we are thrilled to continue to work together to create moments that will have everyone talking.” 

The newly launched ads feature Druski locking in his game day picks on the PrizePicks app while working through a variety of real life situations. The fast-paced spots showcase the ease of getting in on the action with PrizePicks whether you’re at home, at work or on the golf course. The “WHATCHU ON” campaign will air nationwide this football season.  

“I’m excited about extending my partnership with PrizePicks in advance of our football campaign,” Druski said. “I’ve always been intentional about working with brands that genuinely connect with my interests, and everyone knows I love sports and have been a fan of PrizePicks since the early days of their business. We’ve always aligned on creative authenticity and finding ways to weave humor into the spots we produce. I’m pumped to bring this campaign to life and I know the fans are going to be tapped in throughout the football season. We’ve got some surprises on the way too!”