Polymarket will debut Polymarket HQ, its inaugural football-season campaign, directed by Peter Berg. Polymarket HQ enlists a roster of sports legends and cultural icons, including LeBron James, Eli Manning, Derek Jeter, Spike Lee, Sue Bird, Richard Sherman, Rajon Rondo and others.

Set inside a fictional Polymarket headquarters where each floor represents a different market, the campaign spans a series of spots showcasing Squads, live trading, Combos and other Polymarket product features.

Squads marks the latest expansion of Polymarket’s platform as the company continues to introduce new ways for people to trade on and engage with the events they care about most. It follows the recent launch of Polymarket Perps, giving users a new way to trade the price movements of assets across crypto, stocks, commodities, and indices.

“People are constantly debating what’s going to happen next with their friends and sharing predictions in group chats,” Travis VanderZanden, Polymarket’s Chief Growth Officer, said. “With Squads, we’re bringing the conversation and trading together so friends can follow the events they care about and make their predictions in one place.”