Winvia Entertainment is pleased to announce that it has agreed to acquire the businesses and key assets of The Giveaway Guys and Win Life Competitions, expanding the Group’s scale and customer base within the UK prize draw market in a £19 million deal.

The Giveaway Guys and Win Life are UK-based, digitally-led prize draw platforms offering daily and scheduled draws to a loyal and growing customer base.

The Giveaway Guys has developed a strong brand presence within the UK prize draw market since its inception in 2020 and has demonstrated consistent engagement across its player community. Win Life is a recently launched brand primarily focused on campervans, with a strong base of recurring revenue.

The acquisition is aligned with Winvia’s stated strategy to build a leading position in the UK prize draw market through disciplined acquisitions and organic growth. Specifically, the Acquisition expands the Group’s scale and customer base within the UK prize draw market and adds a highly complementary brand with established player engagement and marketing channels.

Mihai Manoila, Chief Executive Officer, commented:This acquisition represents another significant step in delivering our strategy to build a leading position in the UK prize draw market. TOGG and Win Life are high-quality brands with strong customer engagement, attractive economics and significant growth potential. In addition to expanding our scale and market reach, we see a clear opportunity to leverage Winvia’s proprietary technology platform, operational expertise and product innovation capabilities to enhance performance and drive further growth.