Paddy Power has taken a bold jab at Manchester City with a massive “Welcome to Shamchester” billboard prominently displayed in Manchester. This cheeky message refers back to the Premier League’s descriptions about the club’s sponsorship deals amid the ongoing scrutiny surrounding their financial dealings.

This move comes in light of the Premier League’s announcement that an independent commission found Manchester City guilty of multiple serious violations of financial regulations over a stretch of nine seasons, alongside a majority of charges related to their lack of cooperation during the investigation.

Strategically placed near Manchester United’s iconic Old Trafford, the billboard cleverly reinterprets the famous “Welcome to Manchester” sign that City introduced when they signed Carlos Tevez—an acquisition many now contend was heavily influenced by the financial irregularities uncovered.