The partnership comes as ICONIC21 opened a new operational hub in Vilnius, comprising more than 1,400 square metres of office and studio space across two floors. The facility is expected to support the company’s growing European operations and create new employment opportunities in the city. 

Recruitment for the new site is already underway, with positions including game presenters and studio technicians currently available.

The company has said it plans to focus on attracting local talent and providing opportunities for individuals looking to start or advance their careers within an international business environment. According to ICONIC21, the partnership with Hockey Punks – MOTOTOJA reflects a shared commitment to ambition, teamwork and continuous improvement.

The club has become a recognised part of Vilnius’ sporting landscape, with a strong local following and close ties to the community. The agreement will also see the ICONIC21 brand featured across Hockey Punks – MOTOTOJA assets throughout the upcoming season. “Vilnius is becoming an increasingly important part of ICONIC21’s story,” said Rokas Benetis, Country Manager at ICONIC21.

“As we continue building our presence here, we wanted to support an organisation that represents the same values we look for in our people: dedication, resilience, teamwork and a drive to improve. Hockey Punks – MOTOTOJA has built a strong connection with the local community, and we’re proud to be part of that journey.” 

“It is great to see a growing company based in Vilnius joining our club and becoming an active part of the local sports community. It is important for us to have partners who believe in our team and contribute to the growth of the ice hockey community in Vilnius. We are pleased that, as ICONIC21 continues to strengthen its presence in Vilnius, the company has chosen to join us on this journey. We believe this partnership will be long-lasting and mutually beneficial,” says Šarūnas Kuliešius, Head of Hockey Punks – MOTOTOJA. 

The sponsorship forms part of ICONIC21’s broader commitment to the city as it expands its footprint in Lithuania. The company said supporting local sports organisations provides an opportunity to engage with the community while contributing to the development of initiatives that bring people together.