New York Knicks teammates Jalen Brunson and Josh Hart are making waves beyond the basketball court as their hit podcast, Roommates Show, kicks off the 2026-27 NBA season with an exciting new collaboration with Polymarket.

The partnership introduces Polymarket branding into the podcast’s episodes and marketing efforts, effectively linking one of basketball’s standout player-led shows with a company that’s gaining traction in the sports and entertainment arena.

Produced by Playmaker, Roommates Show features Brunson, Hart, and co-host Matt Hillman diving into everything from NBA news to personal stories and the realities of life in the league. The show’s easygoing format allows fans to connect with the players’ personalities and viewpoints outside standard media interviews.

Promotional visuals from this partnership capture the trio in a relaxed studio environment, emphasising the informal vibe that has helped the podcast grow its fan base. However, the announcement has sparked mixed reactions among Knicks fans. Some supporters have raised concerns about associating with Polymarket due to the sensitive nature of certain prediction markets, particularly those tied to geopolitical events like the situation in Gaza. On the flip side, others differentiate between event-based prediction markets and traditional sports betting.

This partnership comes at a time when prediction market companies are actively seeking greater visibility through professional sports. Similar ventures, including a reported agreement involving the New York Rangers, showcase a growing interest in linking these platforms with established sports audiences.

For Brunson and Hart, this partnership marks yet another step in building a media business that capitalizes on their chemistry and popularity among basketball enthusiasts. As Roommates Show rolls into the new NBA season, this latest sponsorship places the podcast firmly within the broader conversation about athlete endorsements, emerging financial platforms, and the ever-evolving landscape of sports media.