Danske Spil’s annual accounts for 2025 show the highest profit in the group’s history, along with a contribution of DKK 1.8 billion to the distribution funds for the benefit of good causes.

At the same time, Danske Spil has developed its business within a market characterized by both intensified international competition and shifting consumer habits.

In 2025, the Danske Spil Group achieved a profit after tax of DKK 2,008 million—the highest in the company’s history. Total gross gaming revenue (GGR) amounted to DKK 5,158 million, while the total contribution to society reached DKK 3,148 million. Of this, the contribution to the distribution funds totaled DKK 1,787 million, which goes directly to support thousands of initiatives across sports, culture, voluntary associations, and social causes throughout the country. Lars Krarup, Chairman of the Board of Danske Spil, states:

“For more than 75 years, Danske Spil has existed to bring joy and benefit—a purpose that carries a responsibility. Each year, we provide entertainment to 1.9 million Danes in a safe environment, and when we succeed as a business, our profits benefit the community. In 2025, we are contributing DKK 1.8 billion to the community through the distribution of proceeds—funds that make a tangible difference for sports, culture, and voluntary work across the country. For many years, Danske Spil has advocated for a more responsible gambling market; I am therefore pleased that 2025 saw the conclusion of a broad political agreement on gambling, which now raises the bar for responsibility across the entire industry.”

Holidays, records, and a strong sense of community
Lottery games remained highly popular among the Danes, with the year culminating in December when a Danish player won DKK 149 million in the Eurojackpot. Danske Spil’s holiday-themed products, in particular, performed very well. ‘Det Store Påske Lotto’ (The Big Easter Lotto) made a successful debut, while ‘Det Store Jule Lotto’ (The Big Christmas Lotto) and the ‘Quick’ Christmas products achieved record sales.

Overall, sales of holiday-themed products increased by 24%. In 2025, Danske Spil also launched ‘Klub Lotto’—a new, free way to experience Lotto. In just a few months, it has attracted over 100,000 Danes, demonstrating how the lottery offerings are continuously evolving. Danske Licens Spil and Oddset were present wherever Danes gather—from national team matches and the Melodi Grand Prix to municipal elections and X Factor—while the online casino segment also saw positive development. This took place in a market characterized by intensifying competition, with several multinational gambling companies entering the Danish market. At the same time, the unregulated market appears to have grown, while competition and shifting consumer habits have redefined what it takes to remain relevant.

Nikolas Lyhne-Knudsen, CEO of Danske Spil, states:“Danske Spil maintains a market-leading position in an environment marked by fierce competition from major international players and rapidly changing consumer habits. Danske Spil aims to remain the gambling operator of choice for the Danish people and a responsible market leader; this requires continuous evolution and fresh thinking. By developing Danske Spil, we ensure our continued relevance, allowing us to keep bringing 1.9 million Danes together around the dream of winning—for the benefit of the wider community.”

Throughout 2025, Danske Spil remained focused on promoting healthy gambling habits. This included a targeted effort to protect young adults under the age of 25, with average monthly spending on betting and online casino games among this group falling below DKK 130. As part of an ongoing, proactive prevention strategy, the proportion of players identified as the greatest cause for concern was further reduced in 2025.