IN ASSOCIATION WITH Category sponsor

Marketing

DEBET agrees new shirt sponsorship deal with Wolves

Wolves have agreed a multi-year sponsorship agreement with DEBET, which will see the brand become the club’s new principal and...

Marketing
William Hill nets record breaking five-year deal with Scottish Football

The Scottish Professional Football League has announced a landmark title sponsorship deal with William Hill, one of the UK’s leading...

Marketing
Indiana Fever name FanDuel as official sportsbook partner

FanDuel, North America’s premier online gaming company, has become an Official Sportsbook partner of the Indiana Fever. FanDuel will have...

Marketing
Lions Gibraltar FC announce OLBG as new shirt sponsor

Lions Gibraltar FC is excited to announce OLBG, The Online Betting Guide, as our Lead Partner and front-of-shirt sponsor on a...

Marketing
Paddy Power unveil new ad campaign as Euro 2024 fever kicks off

The tongue-in-cheek campaign from BBH London and MindsEye, with editorial from Shift Post, is showing across TV and socials in...

Marketing
theScore BET and Golf Canada sign multi-year partnership extension

PENN Entertainment announced today that it has reached an agreement with Golf Canada on a multi-year extension for theScore BET...

Marketing
Tipico seals DFB CUP sponsorship deal

The German market leader for sports betting, Tipico, will be the new partner in the men’s and women’s DFB Cup....

Marketing
Paddy Power’s Boris Johnson Euro 2024 advert axed following revolt from staff

FORMER PM Boris Johnson had landed a lucrative deal to star in Paddy Power’s ad campaign for this summer’s Euro...

Marketing
Superbet pens front-of-shirt sponsorship deal with America-RJ

America is now SUPER. The seven-time champion from Rio closed a partnership with Superbet for Series A2 of the State...

Marketing
ESPN BET launches ad campaign featuring Stephen A. Smith

ESPN BET, the official sportsbook of ESPN, has debuted “Pool Hall,” a new commercial featuring First Take Commentator/Executive Producer & NBA Countdown...

Marketing