Marketing

Allwyn named as official partner of Formula 1 

Allwyn announces a new official partnership with Formula 1, starting in the sport’s 75th anniversary year. The multi-year partnership with Formula 1 represents a drive...

Marketing
Betano renews Felipe Massa sponsorship deal

Betano, Kaizen Gaming’s sports betting and gaming brand, announces the renewal of its successful partnership with Felipe Massa, active since 2023. The Brazilian driver,...

Marketing
Tipico extends naming rights deal with Bundesliga

Tipico remains the official partner of the Bundesliga and 2. Bundesliga. The DFL Deutsche Fußball Liga and the leading German...

Marketing
LiveScore lands Dimitar Berbatov as brand ambassador

LiveScore, the global sports media business and one of the world’s leading real-time sports update providers, has today announced former...

Marketing
Betano nets Brazilian Supercopa sponsorship deal

Betano, Kaizen Gaming’s online international sports betting and gaming brand, and CBF (the Confederation of Brazilian Football) announce Supercopa Betano...

Marketing
Betsson extends partnership with Argentina’s Racing Club

Betsson, the leading global sports betting and online casino operator, and Racing Club de Avellaneda are proud to announce that,...

Marketing
Hard Rock Bet nets Miami Heat partnership

Hard Rock Bet is now a proud partner and official sportsbook of the Miami HEAT, it was announced today. As Florida’s only...

Marketing
ESPN launches ‘responsible gaming campaign’ with Elle Duncan 

ESPN is reinforcing its commitment to educating and protecting its audience as sports betting becomes more mainstream with the launch...

Marketing
Pragmatic Play takes pole with sponsorship of MotoGP team Aprilia Racing

Pragmatic Play, a leading content provider to the iGaming industry, has entered the fast lane of motorsport by becoming the...

Marketing
Betsson extends Boca Juniors partnership

Betsson, the leading Sports Betting and Online Casino operator, and Boca Juniors, Latin America’s best-known international club, are pleased to...

Marketing