Marketing

Danny Dyer, Gemma Collins and Coleen Rooney bring charm to Paddy Power

Andrew Gaynord directs surreal scenarios, sequins, sass and scene-stealing cameos from Gemma Collins and Coleen Rooney in Paddy Power’s casino...

Marketing
NHL signs licensing deals with Kalshi and Polymarket 

The National Hockey League (NHL) has announced new landmark multiyear U.S. agreements with Polymarket and Kalshi, naming both Kalshi and...

Marketing
Betano scores official sponsorship of CONMEBOL Liga de Naciones Femenina

Betano, Kaizen Gaming’s premium sports betting and online gaming brand, will be the Official Sponsor of CONMEBOL Liga de Naciones...

Marketing
PrizePicks teams up with basketball legends for new social driven brand campaign

PrizePicks, the leading sports entertainment operator in North America, is tipping off basketball season with a new commercial series pairing...

Marketing
BetMGM renews partnership with Pittsburgh Steelers

BetMGM, a leading sports betting and iGaming operator, is extending its partnership with the Pittsburgh Steelers through the 2029 season,...

Marketing
BOYLE Sports unveiled as main sponsor of London Lions

BOYLE Sports and London Lions have announced a new partnership which sees the bookmaker appear on the front of the...

Marketing
Underdog scores multi-year partnership with St. Louis Blues

Underdog, the fastest-growing sports company in the U.S., and the St. Louis Blues have announced a multiyear marketing partnership, creating...

Marketing
Betsson extends partnership with the BNP Paribas Nordic Open

The renewed partnership means Betsson will once again have a strong presence at the Royal Tennis Hall in Stockholm, where...

Marketing
Over 27,000 gambling messages aired during the first Premier League weekend

New research has revealed that gambling messages during the opening weekend of this season’s Premier League remained at extremely high...

Marketing
1xBet named the official betting partner of the ATP Challenger Tour tennis tournament series

Global betting company 1xBet has entered into an exclusive partnership agreement with international men’s tennis tournaments under the auspices of the...

Marketing