Marketing

Live Nation today announced a 10-year naming rights partnership with Veikkaus, Finland’s state-owned gaming operator, for Helsinki Halli. The venue...

FC Bayern, the 34-time champions of Germany and six-time champions of Europe, has entered a three-year partnership with Betano, the...

West Ham United has today announced a multi-year partnership with BOYLE Sports, Ireland’s largest independent bookmaker. To mark the beginning of...

Betsson Group will be the new official main partner of Club Brugge. The three-year agreement represents the largest shirt sponsorship...

Midnite, one of the UK’s fastest-growing online sportsbooks, has been named as the principal partner of Sheffield United for the...

Riot Games is opening up betting sponsorship opportunities for Tier 1 LoL and VALORANT teams in the Americas and EMEA...

South African Rugby confirmed that its partnership with global online betting and gaming brand Betway has been renewed for another...

CONMEBOL (Confederación Sudamericana de Fútbol) and Kaizen Gaming are proud to announce the later’s premium sports betting and online gaming...

The WNBA’s Chicago Sky announced a multi-year partnership with bet365, making the leading sports betting brand the “Official Sports Betting Partner of the Chicago...

FanDuel, the premier online gaming company in North America and Arts & Letters have announced a new partnership, as the independent agency...