Mastering Customer Journey Mapping: 4 Pitfalls to Avoid
Customer Journey Mapping (CJM) steps in where guesswork ends. It helps you decode how players think, feel, and act at every touchpoint—from the first spark of interest to long-term loyalty....
Customer Journey Mapping (CJM) steps in where guesswork ends. It helps you decode how players think, feel, and act at every touchpoint—from the first spark of interest to long-term loyalty....
888 to launch in Netherlands with strategic partnership between evoke and ComeOn Group and evoke, one of the world’s leading betting and gaming companies with internationally renowned brands including William...
Tipico, Germany’s leading sports betting and online gaming provider, has released its 2024 Environmental, Social, and Governance (ESG) Report. The report outlines Tipico’s measurable progress in responsible gaming, compliance, people...
xAI announced on Thursday that it has partnered with finance exchange Kalshi Inc. to bring its artificial intelligence (AI)-based chatbot Grok to prediction markets. The partnership follows a $185 million...
Despite scandal after scandal hitting Norsk Tipping in Hamar, almost all parties except the Progress Party continue to defend the Norwegian gaming monopoly. It is harmful to both players, gambling...
Leading UK bookmakers Ladbrokes have this month successfully launched the world’s first in-running betting on races staged at Racing Victoria racecourses, including Flemington, Caulfield and The Valley. The service means...
Betsson Group is expanding its global technology operations with the launch of a new tech hub in Málaga, Spain. Following a comprehensive evaluation of multiple locations, Málaga was selected as...
Underdog Fantasy is changing its most popular daily fantasy sports game in California ahead of legal uncertainty. Two weeks on from California Attorney General Rob Bonta’s damning response to the legality of fantasy sports...
Flutter Entertainment’s online bingo brand, tombola, is pleased to announce its first-ever platform partnership, bringing its innovative product and deep liquidity pool to Sisal, Flutter’s sports betting and gaming brand...
Flutter Entertainment has been the target of a cybersecurity attack that has exposed the personal information of users across platforms, including betting exchange Betfair. Flutter said the attack may have...