The Football club TSG 1899 Hoffenheim and Digibet have agreed with immediate effect on cooperation until the end of season 2018/19. DigiBET, the premium brand of the highly expanding sports betting provider United Game Tech (UGT), is given the status of a premium business partner and is now exclusively available in the sports betting and online gaming sectors at TSG Hoffenheim.

“The TSG Hoffenheim is an up-and-coming club with an immense future perspective and a focus on the latest technologies,” says UGT CEO Alexander Zucker. “As partners, we are on the same path with our new, self-developed online platform for sports betting and online gaming, and our strategies complement each other ideally.”

In addition to extensive advertising presences and hospitality services, TSG and digiBET have a joint focus on technological developments within the framework of the partnership. Together they will work together on the creation and realization of strategic projects and solutions for the betting and entertainment industry.

“For TSG Hoffenheim as an innovative club, digiBET is an exciting partner with which we are looking forward to the future with great anticipation,” says TSG Managing Director Dr. Peter Görlich. “In football, sports betting is an integral part of the daily life of the fan, so we want to offer our supporters a significant added value with joint actions.”

The partnership with TSG Hoffenheim is the next important step for UGT to expand its presence in the sports betting market.

At the beginning of November, UGT also successfully launched a new, self-developed online platform under the digiBET brand. It is designed for the future growth of the company, fully scalable and equipped with some interesting innovations. Together with “asianmonitor”, an early warning system against betting manipulation, digBET stands for excellent usability and highest safety standards in the fast-growing sports betting market.