Sky Bet revenue up by 38 per cent to £516m

Sports Betting

Sky Betting and Gaming picked up an extra half a million customers this year as its revenue soared by 38 per cent to £516m, with its boss saying it would be targeting further market share.

The Leeds-based tech giant saw its customer numbers increase by 31 per cent to 2.6m, up from 1.95m the year prior. Its profit before tax grew by 38 per cent to £146m in the period up to June 30, compared to £105m in 2016.

Sky Betting and Gaming also grew its headcount in Yorkshire by 40 per cent during this time and continues to bring more people in to the business, both at its headquarters in Leeds and in Sheffield. The company has also successfully launched its operations in Italy during the year and, as of yesterday, is now live in Germany.

Chief Executive Richard Flint said that he felt confident his firm could continue to grow but said recruitment remained an issue for the business going forward, with poor transport links behind the difficulty. He also added that his company’s decision to handle all of its operations from the UK did place it a financial disadvantage to its competitors and said any alterations to the way the sector was taxed could cause it to look at where its operations were based.