Churchill Downs to enter iGaming & sports betting markets with SBTech

Sports Betting

Churchill Downs has announced its entry into real money online gaming iGaming and sports betting markets.  It also announced a strategic partnership agreement with SBTech to utilize their integrated technology platform for CDI’s iGaming and sports betting operations.  

SBTech will provide CDI with an iGaming platform, consisting of the consumer website, mobile apps, and back office systems to manage iGaming and sports wagering, where permitted, pursuant to which CDI may offer branded products separate from to its iGaming and sports betting customers.

The strategic partnership with SBTech initially is intended to enable CDI to enter New Jersey and Pennsylvania, which have already approved iGaming and sports betting.

In addition, the strategic partnership will enable CDI to enter Mississippi for sports wagering. CDI and SBTech’s entry into these states is subject to gaming license approvals and finalization of iGaming and sports betting regulations.

“We are very excited to partner with SBTech, which we believe provides us with the industry leading platform to offer exciting, innovative integrated iGaming and sports betting products,” said Bill Carstanjen, CEO of Churchill Downs. “We have the unique opportunity to leverage our knowledge and experience as this market emerges, and look forward to working with a global technology leader in this space as we expand our operations across the US.”

Richard Carter, CEO of SBTech added “We are thrilled to be partnering with Churchill Downs and to introduce our award-winning iGaming and sports betting platforms in the US, we both share a deep commitment to technological innovation and excellence with responsible gaming at the center of everything we do, and we look forward to partnering with them during this exciting time in the history of the US gaming market.”