Atlético de Madrid has extended its sponsorship contract with Bwin for two more years.

The economic terms of the agreement have not been made public, although it is likely that the price has increased.

The rojiblanca address indicates in a statement that the new contract “positions Bwin at the center of our club’s promotional activities . ” In other words, the brand of the bookmaker will be integrated into “the main digital assets”, such as the website, social networks and the application for mobile devices.

You can also draw experiences for fans, use the image of players in campaigns and have advertising in the TV U of the Metropolitan Wanda in the Santander League and Champions League.

Pablo Ferreira, marketing director of the gaming company, pointed out that this alliance, in which Up2You Sports Marketing has mediated, “is in good health and for us it was a priority to ensure its continuity”. It should be remembered that initially, the return of the company to Spanish football came through several simultaneous sponsorships, as it also signed with Valencia CF, Villarreal CF and Sevilla FC .