Camelot to launch ‘Set For Life’
Camelot UK Lotteries has announced details of ‘Set For Life’ – an exciting new draw-based game from The National Lottery that will offer a top prize of £10,000 a month for 30 years.
Tickets for the new game will cost £1.50 per line and will go on sale on Friday 15 March. Draws will be held every Monday and Thursday, with the first draw taking place on Monday 18 March*. Players will be able to buy tickets in any of the The National Lottery’s 45,000 retail outlets, as well as at www.national-lottery.co.uk, and on both The National Lottery’s iOS app and more recently-launched Android version.
As well as delivering a game that is both appealing to players and straightforward to play, Camelot has designed Set For Life to offer National Lottery players something completely new. Players will pick five main numbers from 1 to 47, and one ‘Life Ball’ from 1 to 10, and have the chance to win fixed prizes ranging from the top prize of £10,000 a month for 30 years to £5 for matching just two main numbers.
Announcing the new game, Camelot CEO Nigel Railton said: “We’re really pleased to be enhancing our range of National Lottery draw-based games with the introduction of Set For Life. Annuity games really appeal to a growing number of people who like the idea of winning a prize paid out in regular instalments over the long term, and are very successful in other countries. We think that Set For Life will be just as popular here in the UK – it will offer National Lottery players something completely new and meet a different set of consumer needs, especially among younger people.
“Most importantly, it rounds off what is now a more appealing and balanced portfolio of games that offers something for everyone – one of the key aims following our wide-ranging strategic review. We’ve now got a mix of compelling draw-based games that suits all tastes, play styles and pockets. That’s vital for The National Lottery’s long-term health – and will help to ensure that, in the years to come, we continue to deliver even more for our players and the millions of people for whom National Lottery funding is so crucial.”