888 has today launched its 888sport, 888casino and 888poker brands under a local licence in Ontario.

Having previously operated in the province prior to local regulation, today’s launch under a local licence will enable 888 to leverage its existing brand awareness in combination with its proven capabilities in data-driven marketing to grow market share.  

In line with 888’s growth strategy, the regulated Ontario market represents the latest ‘Growth Market’ launch for 888, having launched in the German sports betting market in 2021. 888’s Growth Markets collectively represented 21% of Group revenue in 2021, and are an important element of the Group’s long term expansion plans. 

Itai Pazner, CEO of 888, said: “We are excited to launch in Ontario under a local licence, enabling us to leverage our full suite of data-driven marketing capabilities to build awareness of our differentiated and content rich products in the province. Ontario is a large province with a population of more than 14 million people, many of whom are passionate sports and betting fans, and we see very exciting long-term growth opportunities in the market. “Launching in attractive regulated markets like Ontario is a key element of the Market Focus pillar of our long-term corporate growth strategy to strength our position as a global online betting and gaming leader.”