BlueBet secures market access deal in Louisiana
BlueBet Holdings has signed an online market access agreement with Rubico Acquisition Corporation, which owns Louisiana Downs, a casino and horseracing track, located in Bossier City, Louisiana.
The market access agreement is BlueBet’s third in the US and will enable BlueBet Louisiana LLC
to operate a new online sportsbook in Louisiana The agreement has a 10-year term.
Louisiana, a state of 4.6 million people, first legalised retail sports betting in October 2021 and
is one of the most recent states to legalise mobile sports betting, which officially went live on
January 28, 2022.
Market access agreements are a key pillar of the first stage of BlueBet’s US market entry strategy,
being to launch a B2C business to gain access to the lucrative US market and demonstrate the
capability of BlueBet’s technology and team. The second stage will be launching its white-labelled
Sportsbook-as-a-Solution offering, enabling partners to benefit from BlueBet’s market-leading
technology and expertise running profitable sportsbooks.
The agreement continues BlueBet’s strong momentum in the US and follows its skin agreement
in Colorado announced in January. BlueBet expects to go live in Louisiana late Q2 FY23 following
the launches of Iowa in Q4 FY22 and Colorado in Q1 FY23.