StreamLayer, an audience engagement technology company focused on transforming the live sports viewing experience across mobile and other streaming devices, announced today it has received an investment from Las Vegas Sands.

StreamLayer’s next-generation video engagement operating system gives rights holders ranging from large enterprise media companies to individual teams and leagues who control their streaming rightsthe ability to transform video content into highly-engaging interactive viewing experiences on their own native app platforms. With StreamLayer’s VEOS, clients can offer their users a limitless world of hyper-personalized features and viewing options, including watch parties, real-time statistics, and innovative e-commerce and sports betting opportunities, all from within the main video experience.

“StreamLayer’s mission is to change the way we watch video,” said StreamLayer CEO John Ganschow, “making it more fun and engaging for consumers, and more profitable for rights owners and their media distribution partners. At a time when the global streaming industry is seeking solutions to attract, retain and monetize their audiences in the face of spiraling content costs, the strategic investment from Sands will allow us to accelerate our development efforts and capitalize on this growing demand.”