Mobile-first online wagering provider, BlueBet Holdings is pleased to announce that it has been licenced in the state of Iowa by the Iowa Racing and Gaming Commission, and will soon take its first US bets under its ClutchBet brand.

This is a significant milestone for the Company, being its first online sportsbook operation in the US as it executes its “Capital Lite” US market entry.

BlueBet’s proprietary technology platform has been certified and approved by Gaming Laboratories International (GLI) after a successful verification and testing process.With market access also secure in Colorado, Louisiana and Indiana, BlueBet has the platform to execute the first stage of its differentiated “Capital Lite” US entry strategy, being to launch its US B2C brand ClutchBet to demonstrate the capability of its technology and team to run profitable sportsbooks in the US.

BlueBet Chief Executive Officer, Bill Richmond, commented:“We are excited to announce that BlueBet is now officially live in the US after being licenced to operate by the Iowa Racing and Gaming Commission. We are preparing to take our first bets in Iowa under our ClutchBet brand.“

This is a huge moment in BlueBet’s history, and we are thrilled to bring our sportsbook to Iowa sports fans who we are confident will respond well to our mobile first online offering and differentiated market positioning.“This continues our “Capital Lite” US market entry strategy, as we initially launch our ClutchBet sportsbook into our initial four states while now also focusing on securing B2B partners for the second stage being our white labelled Sportsbook-as-a-Solution offer.