Maidstone United get behind Big Step campaign to take a stand against gambling advertising

Responsible Gambling

Maidstone United takes a stand against gambling advertising in football by joining the Big Step campaign, opposing gambling and betting-related sponsorships.

Director of football Bill Williams explains that the decision was spurred by a player’s struggle with addiction. The club’s move has received praise from Big Step founder James Grimes, who believes that smaller clubs’ participation discredits the argument that advertising keeps them afloat.

Maidstone hopes to win big in the FA Cup second round and confront Barrow, aiming for a Premier League matchup in the next stage. Manager George Elokobi lends his support, emphasizing the club’s efforts to educate players about the dangers of gambling addiction. The push against gambling ads in football gains momentum amid discussions about the impact of such sponsorships.